I am a very process-oriented marketer and ecommerce leader. I love to develop processes because I believe in strong business and marketing fundamentals and foundations, as opposed to flashy bells and whistles, gimmicks, or unsustainable, perpetual price discounting. I believe in the power of brands. I believe in focusing on value propositions. I believe in making it not only easy to do business with you, but impossible to not do business with you.